Dana (Strand) O’Connor is the Founder and President of Euphoria Group. She built Euphoria Group to bring together deep expertise in technology and digital marketing with a level of service that truly puts clients first all rooted in a simple belief: great work starts with great relationships.
With more than two decades of experience, Dana has built her career helping organizations navigate complexity and turn ideas into action. She has a natural ability to take big, sometimes overwhelming challenges and break them down into clear, thoughtful, actionaable strategies that deliver real results. Just as importantly, she brings a steady, collaborative approach that makes clients feel supported every step of the way.
Dana has worked with global brands like Toyota USA, Merrill Lynch, JP Morgan Chase, Time Warner Cable, and Indeed, as well as small businesses, nonprofits, and private clients. No matter the size of the organization, she approaches every partnership the same way—with curiosity, care, and a genuine investment in her clients’ success.
Her background spans program and project management, marketing operations, and technology integration, with a strong focus on building processes that are both efficient and sustainable. She has led global initiatives, launched marketing automation programs across dozens of markets, and helped organizations gain efficiencies. But what she’s most proud of isn’t just the outcomes—it’s the trust she builds along the way.
At Euphoria Group, Dana has created a collaborative and flexible model designed to give clients the best of everything: responsiveness, consistency, and access to a team that is fully invested in their goals. By cross-training her team and emphasizing shared ownership, she ensures every client receives thoughtful, high-quality support without gaps or handoffs.
She has also expanded the business to include custom laser-engraved products—an extension of her passion for helping people create meaningful, memorable experiences, whether for their teams, clients, or personal milestones. Designing the products with her clients also fullfills hneed for having a creative outlet.
Dana earned her Bachelor of Arts in Business Administration and Speech Communications from the University of St. Thomas, graduating Cum Laude. A former NCAA All-American and Academic All-American swimmer, she brings the same discipline, resilience, and team-first mindset to her work today. She is also a certified Project Management Professional (PMP)® and is committed to continuous learning and growth. Outside of her work, Dana is actively involved in her community, serving in leadership roles across local organizations and youth athletics programs.
At her core, Dana believes business should feel like a true partnership. She leads with integrity, follows through on her commitments, and takes pride in doing the kind of work that makes a lasting impact. Her philosophy is simple: when her clients succeed, she succeeds.